From leftover bread to beer
Food Waste
Waste Reduction

We go through different bakeries every day, but you may never thought about how to deal with the surplus beard in the store. According to Environmental Protection Department of Hong Kong Government, there are 3,337 tonnes of food waste disposed of at landfills each day. In recent years, many charities and enterprises have collected leftover bread and redistributed it to people in need to reduce food waste. In fact, leftover bread can be transformed into a special drink.

Tiny Rebel, a brewery from Iceland, has been developing the beer for six months, using unsold bread from local Iceland stores and bread supplier. The leftover bread replaces some of the malt used in the brewing process. The starches in the bread are broken down into fermentable sugars and transforms into a pale ale that has tropical fruit and citrus aromas. Tiny Rebel expects to use three tonnes of leftover bread to make Bread Board. And Bread Board is available in stores and online now.

The creation of Bread Board not only reduces food waste, but also protects the ocean and reduces marine plastic pollution. The donations that receive from each bottle of Bread Board will be funded to the environmental charity Surfers Against Sewage for the UK's beach cleanup and reduction of plastic use activities.

Tiny Rebel’s Co-founder Brad Cummings states:‘We’re really passionate about reducing waste and we’re chuffed to be repurposing this bread to make beer. It’s a really drinkable beer that shows the value and the massive potential from using alternative ingredients.’

In addition to developing eco-friendly beer, Tiny Rebel has been reducing waste during the production process, such as spent grain and hops go to feed animals on local farms. Hopefully, Hong Kong enterprises will reduce waste and carbon emissions from the manufacturing and marketing process, and practice corporate social responsibility.